Setting up Azure AD Company Branding


In this blog, I’ll show you how to configure Azure AD company branding options. You can see your organization’s logo and custom color schemes, user hints to provide a familiar and friendly look and feel in your Azure Active Directory. The only prerequisite needed for this configuration is Azure P1 licenses

Before obtaining your images to customize your Azure AD login branding, keep in mind the graphic formats and maximum image and file sizes.

Also keep in mind every time you make a change and test it out, your branding will get cached on one of the many global Azure AD Authentication endpoints. As stated in the documentation changes can take up to an hour to be reflected. Be patient (or keep reloading many times until you hit a new endpoint that will get the new config).
It can take up to an hour for any changes you made to the sign-in page branding to appear.

OK let’s get start.

Go to and open the Active Directory blade or go directly to the AAD (Azure Active Directory) by clicking the following link: (

Next Navigate to Azure Active Directory -> Company branding and select to Configure icon to Configure / Edit Company branding


Now click on Configure or Edit the branding configuration and type in the information.

Note: The language is automatically set as your default language based on the Azure subscription setup and it can’t be changed. However, you can configure additional languages by select the New Language option.


Finally click Save at the top of the screen and the company’s branding page is saved in Azure Active Directory.


Add your custom branding to pages by modifying the end of the URL with the text, ?whr=yourdomainname. This specific modification works on different types of pages, including the Multi-Factor Authentication (MFA) setup page, the Self-service Password Reset (SSPR) setup page, and the sign in page.

Whether an application supports customized URLs for branding or not depends on the specific application, and should be checked before attempting to add a custom branding to a page.


Original URL:
Custom URL:

Original URL:
Custom URL:

After you’ve created the Custom branding, if you want to test it, access the page by<domain name> and you will see your new custom screen.

This time it was a quick post guys, see you soon, thanks!

Joao Costa